- Job Tasks for: "Marketing Manager"
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Consult with product development personnel on product specifications such as design, color, and packaging.
Compile lists describing product or service offerings.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Select products and accessories to be displayed at trade or special production shows.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Initiate market research studies and analyze their findings.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Conduct economic and commercial surveys to identify potential markets for products and services.
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Knowledge Requirements for: "Marketing Manager"
Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service -- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management -- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Psychology -- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Computers and Electronics -- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Education and Training -- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Clerical -- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Personnel and Human Resources -- Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
See the education requirements for "Marketing Manager"
Skill Requirements for: "Marketing Manager"
Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Coordination -- Adjusting actions in relation to others' actions.
Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making.
Reading Comprehension -- Understanding written sentences and paragraphs in work related documents.
Writing -- Communicating effectively in writing as appropriate for the needs of the audience.
Speaking -- Talking to others to convey information effectively.
Judgment and Decision Making -- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Time Management -- Managing one's own time and the time of others.
Persuasion -- Persuading others to change their minds or behavior.
Negotiation -- Bringing others together and trying to reconcile differences.
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Ability Requirements for: "Marketing Manager"
Written Comprehension -- The ability to read and understand information and ideas presented in writing.
Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity -- The ability to speak clearly so others can understand you.
Deductive Reasoning -- The ability to apply general rules to specific problems to produce answers that make sense.
Speech Recognition -- The ability to identify and understand the speech of another person.
Inductive Reasoning -- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Fluency of Ideas -- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Problem Sensitivity -- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Written Expression -- The ability to communicate information and ideas in writing so others will understand.
Job Activities for: "Marketing Manager"
Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems.
Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources.
Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
Selling or Influencing Others -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Judging the Qualities of Things, Services, or People -- Assessing the value, importance, or quality of things or people.
Processing Information -- Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.