"Can't understand a word of Chinese Restaurant News?" You're experiencing what tens of thousands of non-English speaking restaurateurs in America experience often: incomprehensible information in an unfamiliar language.
If your brand isn’t enjoying the market share it deserves in America's $20- billion-annual-sales Chinese restaurant segment, do what Western Union, US Bankcard Services and Kikkoman do: quite literally, speak their language.
<Chinese Restaurant News reaches over 43,000 Chinese restaurant owners once a month with critical information written in our readers’ preferred language: Mandarin Chinese. If you would like to increase your sales by penetrating the largest insular ethnic B-to-B market in America, we’ve got more than one offer you’ll find hard to refuse. Just visit www.c-r-n.com/20billion for details.
Sister publication Asian Restaurant News reaches over 21,000 restaurants offering Japanese, Thai, Indian, Vietnamese, Korean, and Pan-Asian cuisine. See information in the above link about running a test schedule for- no kidding- pennies per restaurant.
Expect to pay a premium to connect with this hard-to-reach market? Compare your current media buys to the CPM’s of any of our Passport To Presence introductory plans.
Call now: 1-888-727-8881 extension 110, to learn about reaching this terrific market with advertising, putting our 150-person call center in China to work for your brand impacting a readership of over 64,000 Asian restaurant owners and operators in the USA.
Xie, xie (Many thanks!)
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Asian Restaurant News Chinese Restaurant News |
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Issue a Passport to Presence --Serving up the $20 Billion Asian-American SBS brings advertisers the only monthly B2B publications and websites reaching the entire Asian restaurant industry throughout America. |
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Written in English, Asian Restaurant News (ARN) is the only magazine targting America’s top six Asian restaurant cuisines. |
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Chinese Restaurant News (CRN) reaches over 43,000 owner-operators with the only magazine written in this segment’s favored language: Mandarin Chinese. |
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ARN READER SEGMENTS
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Reflecting the relative popularity of non-Chinese Asian cuisines in America, Japanese themed restaurants command the largest share of ARN readers at 45%. Thai follows with 18%, Vietnamese, Indian, and Pan-Asian cuisine command 13%, 10%, and 9% respectively with Korean themed restaurants reflecting 6% of current readership. |
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IMMIGRATION and CRN | |
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A little known fact is that few Chinese restaurants are passed from first- to second-generation Chinese immigrants. This results in a constant rate of ownership turnover to new immigrants, a special “Restaurants For Sale” section every month in CRN, and readers with few fixed brand preferences. |
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The 1990's showed very strong growth of Asians in America, averaging nearly 53% over the decade. Moderating since 2000, growth remains a strong 35%, a rate projected through the end of the decade. |
| Chinese, Filipino, and Asian Indian segments account for more than half America’s Asian population. Filipinos are comparatively underrepresented among restaurant owners. |  |
America's Largest High Quality Demographic?
With the highest levels of education, business ownership, and incomes of any ethnic group, Asian-Americans have mastered the keys to business success better than any other segment.
