Deliver the Right Products to the Right People Through the Right Channels
The heading above sounds simple, doesn't it? But you already know it's not easy.
Through segmentation systems and proprietary survey data, SBS data can help you identify how to reach your customers. Our consumer lifestyle and preferences data will tell you how to shape your advertising and direct mail messages to appeal to the customer segments you're targeting. And consumer lifestyle and preferences, including purchase behaviors, will clearly point out your customers preferred channels for product access and distribution.
When your communications with your prospects and customers address their preferences, needs and lifestyles, you increase the likelihood of converting prospects to customers and retaining customers for the long-term. The more closely your delivery channels match your customers' preferences, the easier it will be to keep your customers coming back for more.
The heading above sounds simple, doesn't it? But you already know it's not easy.
Through segmentation systems and proprietary survey data, SBS data can help you identify how to reach your customers. Our consumer lifestyle and preferences data will tell you how to shape your advertising and direct mail messages to appeal to the customer segments you're targeting. And consumer lifestyle and preferences, including purchase behaviors, will clearly point out your customers preferred channels for product access and distribution.
When your communications with your prospects and customers address their preferences, needs and lifestyles, you increase the likelihood of converting prospects to customers and retaining customers for the long-term. The more closely your delivery channels match your customers' preferences, the easier it will be to keep your customers coming back for more.
