Why Segmentation?
Segmentation is the classification of customers by demographics, socioeconomics, and housing characteristics. Customer segmentation is essential to successfully implement a database analysis and marketing program. With segmentation, you'll be able to answer these questions:
Who are my customers?
Customer segments share the highest degree of similarity in their potential response to a particular product.
Where can I find them?
Locate where your best customers and prospects live. Direct mail lists can be compiled using target segments.
How many live in a market?
This linkage to geography allows us to measure demand potential.
How can I find them?
Know a segment's lifestyle and what its members read, listen to and watch on television.
By analyzing these factors, a company will have valuable insight into its customers' lifestyles and media preferences and where similar households exist in the marketplace.
Segmentation is the classification of customers by demographics, socioeconomics, and housing characteristics. Customer segmentation is essential to successfully implement a database analysis and marketing program. With segmentation, you'll be able to answer these questions:
Who are my customers?
Customer segments share the highest degree of similarity in their potential response to a particular product.
Where can I find them?
Locate where your best customers and prospects live. Direct mail lists can be compiled using target segments.
How many live in a market?
This linkage to geography allows us to measure demand potential.
How can I find them?
Know a segment's lifestyle and what its members read, listen to and watch on television.
By analyzing these factors, a company will have valuable insight into its customers' lifestyles and media preferences and where similar households exist in the marketplace.
