SBS has the nation's most comprehensive source of updated marketing information about American consumers and businesses. We invest more in data research and development than any other company. Our ability to provide meaningful insight that places your customer base in the context of the fast-changing markets in which they live and work is unequaled. Only SBS data truly reflects the impact of both national trends and local events (major disasters, seasonal population shifts, key demographic changes) within each market. This marketing information provides a flexible framework for decision making that's consistent from an individual household to a national perspective, and every possible geographic level in between.
To familiarize yourself with the true breadth of SBS' information resources, our data can divided into several categories.
Business - By joining forces with the nation's leading providers of commercial marketing information, SBS is able to deliver complete data on the businesses in your markets. Industry data in this category include Automotive, Communication & Energy, Financial, Grocery Stores, Restaurants, Schools, Healthcare and Media.
Consumer - Our consumer spending databases are the best way to track how America spends its money. Segment markets by age, income, lifestyle and product preferences. Use this information to target your audience's revenue potential.
Demographic - Drawing from such featured sources, like the SBS UPDATE, Trendline-GIS, Workplace Population and the Census, SBS covers every market and geographic level to produce the most accurate demographics available.
Geographic - From big city to small neighborhood, you can easily import all types and levels of geography into your maps. Available geographic data includes cable, Census, electric, gas, landmarks, media, postal, street intersections, telecommunications, telephone service and TIGER streets.
EEO & Labor - Equal Opportunity and human resources planning are made much easier with SBS' EEO data. We provide accurate, fully documented and legally defensible data to support your availability analyses and affirmative action plans.
Internet - Comprehensively profile the overall Internet audience based on actual behavioral data, not survey data.
To familiarize yourself with the true breadth of SBS' information resources, our data can divided into several categories.
Business - By joining forces with the nation's leading providers of commercial marketing information, SBS is able to deliver complete data on the businesses in your markets. Industry data in this category include Automotive, Communication & Energy, Financial, Grocery Stores, Restaurants, Schools, Healthcare and Media.
Consumer - Our consumer spending databases are the best way to track how America spends its money. Segment markets by age, income, lifestyle and product preferences. Use this information to target your audience's revenue potential.
Demographic - Drawing from such featured sources, like the SBS UPDATE, Trendline-GIS, Workplace Population and the Census, SBS covers every market and geographic level to produce the most accurate demographics available.
Geographic - From big city to small neighborhood, you can easily import all types and levels of geography into your maps. Available geographic data includes cable, Census, electric, gas, landmarks, media, postal, street intersections, telecommunications, telephone service and TIGER streets.
EEO & Labor - Equal Opportunity and human resources planning are made much easier with SBS' EEO data. We provide accurate, fully documented and legally defensible data to support your availability analyses and affirmative action plans.
Internet - Comprehensively profile the overall Internet audience based on actual behavioral data, not survey data.
