You can't afford to waste time and money on ineffective marketing campaigns or misguided Customer Relationship Management (CRM) programs. Your customer data is the power behind your marketing and CRM solutions. Without good quality data you:

Lose customers
Send the wrong messages to the wrong customers
Can't fully understand your customer relationships
Don't realize optimal ROI on your CRM efforts
Fail to honor privacy and data usage commitments
Waste marketing dollars and miss out on new revenue opportunities
With so much depending on the quality of your customer data, you must ask yourself:

"How good is my customer data?"

FrontSQL data mine

Getting the answers to data quality questions

R4S Corp FrontSQL data mine Report is the most comprehensive, yet easy-to-understand customer data quality analysis available. The report provides a clear, statistical assessment of your customer database against 30 measures, or metrics, of database quality, including:

Duplicate records
Inaccurate spellings of names and addresses
Deceased records
Undeliverable and old addresses
Undesirable customers
Mistaken suppression of good customers
Non-suppression of do-not-promote files
Keeping things simple

In addition to your comprehensive data analysis, R4S Corp FrontSQL data mine Report boils down all the results of the analysis to a single statistic called the SBS Data Quality Indecx (SBS data) score. Your SBS data score is then compared to the average score for companies in your industry which enables you, for the first time, to understand both the absolute and relative quality of your customer data. SBS data has more than a one-time benefit, too--It can be used over time to track the progress of your data quality improvement efforts.

SBS Data Quality Indecx (SBS data)

SBS data is a weighted composite measure that summarizes the fundamental quality and accuracy of a customer database in a single statistic, as measured against FrontSQL data mine's 30 metrics of database quality. Not only does SBS calculate your SBS data score and show you how it compares to the average score for your industry, but it also shows you how much your score can be improved.

The bottom line

The bottom line of the FrontSQL data mine Report IS your bottom line. To show you the kind of return on investment (ROI) you can expect from improving your customer database with FrontSQL data integration?and related data hygiene products from SBS, the FrontSQL data mine Report calculates it for you. And we've also designed a simple, Web-based calculator called FrontSQL data mine Math where you can enter and change the appropriate statistics and variables for your company to see the ways you can bring in additional revenue by improving your data quality.

Take the FrontSQL data mine Challenge and see just how good your database really is and, more to the point, how much it can be improved.