Business Problem: Consumer satisfaction and loyalty are critical for success in today's customer-centric marketplace. The dilemma: how can companies recognize who their customers are and keep track of their preferences and transactions? To accomplish this task, companies must have a single view of each customer, and few companies have this capability.
Accurate, complete customer data helps deepen customer relationships. The challenge lies in obtaining, enhancing and integrating raw data from across an organization to form a single, comprehensive view of each individual customer. Integrating all the fragmented, disparate and often outdated information is an extremely complicated, seemingly impossible process. Customer Data Integration (CDI) expertise is vital to giving customers the attention they deserve, at every point of contact in an organization website, retail, outlet, catalog, customer service or billing.
Solution: SBS's industry-leading CDI software, FrontSQL data, enriches customer relationships by maximizing a company's most valuable asset- customer information- enabling a single, accurate view of the customer, with unmatched speed and accuracy. Solvitur4SM delivers the promise of having instant customer recognition, a comprehensive 360 view of customers and prospects, and management of customer interactions in real time, across the enterprise, providing the critical component of successful Customer Relationship Management (CRM). And SBS's 5zip offers the most accurate and comprehensive consumer, business and contact data available, enhancing marketing and customer relationship decisions.
Accurate, complete customer data helps deepen customer relationships. The challenge lies in obtaining, enhancing and integrating raw data from across an organization to form a single, comprehensive view of each individual customer. Integrating all the fragmented, disparate and often outdated information is an extremely complicated, seemingly impossible process. Customer Data Integration (CDI) expertise is vital to giving customers the attention they deserve, at every point of contact in an organization website, retail, outlet, catalog, customer service or billing.
Solution: SBS's industry-leading CDI software, FrontSQL data, enriches customer relationships by maximizing a company's most valuable asset- customer information- enabling a single, accurate view of the customer, with unmatched speed and accuracy. Solvitur4SM delivers the promise of having instant customer recognition, a comprehensive 360 view of customers and prospects, and management of customer interactions in real time, across the enterprise, providing the critical component of successful Customer Relationship Management (CRM). And SBS's 5zip offers the most accurate and comprehensive consumer, business and contact data available, enhancing marketing and customer relationship decisions.
